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On-site Event Activities and Actions National
Impact will work with your company to create your ideal promotional program. CUSTOMER ENTERTAINMENT: Many corporations have discovered that a day at a Motorsports event is a highly effective way to get and keep key customers. Your staff can mingle with your guests in a catered hospitality area right in the middle of the action! The excitement generated is fantastic—your clients will remember and savor the experience for a long time. Whether you need to promote CEO’s or high level executives in other firms, generate new OEM accounts or entertain present or potential franchises, this type of corporate entertainment has a proven track record of cost-effective marketing success. VIP SEATING AND SPECIAL PROGRAMS: Suppose your guests had their own section of seats, and a section host to fill them in on all the action, explaining anything with which they aren’t familiar? They will feel taken care of by you and respond in kind when they are ready to do business. You could even have special printed materials available that detail your company’s involvement in the sport and how it benefits them…for example, through improved productivity via employee inspiration and involvement in the team. This method is especially helpful where your dealers or distributors attend an event and bring their guests as well. The excitement grows rapidly into sales for your company. Note: Toshiba Corporation is one firm that uses this approach. According to Vice President Bob Brown, quoted in a recent national magazine article: "The enthusiasm and spirit we feel during a race weekend carries over to the office after the race." TOURS
OF THE PIT OR GARAGE AREAS: A guided tour—by your team’s
driver or another key member of the team—will be another unforgettable
experience. Imagine your targeted buyers sitting in a racing vehicle with your logo or product names on it. The association of excitement in
his or her mind with your company and the products or services you offer
is inevitable! The point of your marketing strategies is to get your buyer
to think of you at decision time, right? They will, if you entertain
them in this highly effective way.
HONORARY CREW: Your selected target buyer could even enter a contest sweepstakes at the event to win the chance to be on the crew for the weekend, feeling that he or she is a part of the action and an integral part of YOUR team. This is an unbeatable way to motivate your customers; you get the buyer involved at every level with your firm. TELEVISION: One element of design we add for corporations that market via national or cable TV: Designate events that are covered by sports television. With your graphics prominently displayed on a racing car, and a professional media liaison person active at the event, wide coverage can be achieved. More importantly, your buyers will see your message during the show rather than on commercial breaks. They will not be in the kitchen or the bathroom. The VCR will not be on fast forward and they won’t be tuned out mentally. They’ll remember you at buying time! Plus, onboard cameras with your message built in can even be set up, to provide you with maximum exposure. SALES CONFERENCES, CONVENTIONS: Imagine holding your sales meeting at a Motorsports event, where your professional racer can speak with your sales staff and get them more motivated than ever! Or, hold your corporate convention in major market areas where there are events you are involved in, and coordinate the activities to include both the races and the usual hotel conference room meetings. You will produce an unforgettable meeting, and we’ll bet that you will send your people home more inspired than any activity you’ve yet tried. EXECUTIVE INCENTIVE: As an alternative to the resort holiday reward, a Motorsports event can give your key people a chance to savor the excitement and brilliance of a racing weekend. You will put them in a mood of accomplishment, enthusiasm and gratitude when you provide this kind of getaway weekend. PRESS KITS: Prepared by expert writers, your team’s media kit will be available to all press personnel covering the event—and the number of reporters at many of these events is startling! Motorsports events enjoy vast coverage by the media as they offer excitement beyond the ball and stick games that are the norm. These journalists often have loyal readers who are also loyal brand name consumers. Imagine your corporate identity and message being seen by these people repeatedly during a season’s competition. BANNERS: We can display banners with your company’s logo prominently, in our pit areas at events. You will get high visibility to an audience of your buyers! OVERSIZE "BASEBALL CARD" HANDOUTS: We can produce full color 8x10 handouts with your name and message and give to people attending events. The above promotional strategies represent just a few of the dynamic actions we can design into YOUR Motorsports Marketing Project to make it successful. We welcome YOUR input, and suggest that we design the project together, in accordance with YOUR budget considerations, target markets and corporate philosophy. Tell us what you want to accomplish with your marketing goals and we can help you get there FAST with a proven Motorsports Marketing Program. For more information,
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