 |
     |
Off-site Event Activities and Actions National
Impact will work with your company to create your ideal promotional program. TRADE SHOWS: How do you get your exhibit noticed? How do you design ways to make your company stand out from the competition? Imagine a full fledged racing vehicle and a live driver in full racing regalia right in your booth at your trade shows. Talk about drawing a crowd! You could even have a continuous TV video display showing your team in action… and build your corporate image of excellence and commitment to results.
CUSTOM VIDEO PRESENTATIONS: We can produce a brief, exciting video of your team in action, displaying your logo or message, and take it to local TV stations in your designated geographic targets. Along with the professional athlete (your racer) who will appear on their station’s sports show in person to plug your product, this becomes a powerful marketing strategy. Station managers love the idea. It gives them something new and fresh for their programming menu, and the audience is tuned in because we are on during the show, not on a commercial break. This video can even be set up to run repeatedly in your showroom or reception area, or in the booth at your next trade show. SAMPLE HANDOUTS: What if we hired models and set up a display at events to give product samples to shoppers at the malls in your target markets or to the event audience? This is a proven, effective method of gaining increased market share, and the excitement of the event display plus the attention these models will get ensures that you will be remembered at purchase time! COUPON OFFERS: We could design a coupon offer that will draw new customers in, allowing both an immediate increase in sales and a way to measure effectiveness. We could give these away at events, in shopping malls or in front of your stores, where the race car will attract the attention of the consumers you want to reach. TALK SHOWS—RADIO AND TELEVISION: Imagine your athlete being interviewed in those target markets where you need to make an impact—wearing your company logo on his jacket or shirt, mentioning your name and message during the show! STORE OPENINGS: Imagine the vehicle and driver at your next opening, passing out literature about your company and building rapport with the people that visit the store. You will build an identity associated with success, visibility and a winning attitude. As always, the point is to have buyers think of you at purchase decision time. The above promotional strategies represent just a few of the dynamic actions we can design into YOUR Motorsports Marketing Project to make it successful. We welcome YOUR input, and suggest that we design the project together, in accordance with YOUR budget considerations, target markets and corporate philosophy. Tell us what you want to accomplish with your marketing goals and we can help you get there FAST with a proven Motorsports Marketing Program. For more information,
|
