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Publicity Activities and Actions National
Impact will work with your company to create your ideal promotional program. NEWS RELEASES & LETTERS: We can prepare regular releases to send to lists of journalists, TV stations and others in specified geographic areas. We will help you in areas where you want to make the most impact for your marketing team. Or, we can write and mail newsletters detailing your team’s progress to your key accounts or prospects. Our staff can follow up on releases with a personal phone call to reporters to assure maximum coverage for your company. TRADE PUBLICATION ARTICLES: Suppose we had our staff write and submit feature stories about your Motorsports affiliations to your trade magazine list? We can add firepower to your present advertising with a powerful image builder—professional Motorsports Marketing. MARKETING AND ADVERTISING TOOLS: We partner with a premium marketing and design company, ContentX, to provide tools in support of any promotional effort. Check them out at www.contentx.com.
PROMOTIONAL PROGRAMS: We can work with your media and marketing teams to design effective and active displays at malls, county fairs, shopping centers and even other sporting events. Imagine a racing vehicle in the local shopping mall on the weekend in your major target marketing area. Hardly anyone can walk by a racing car without stopping to gaze and touch! Imagine your potential buyers sitting in a race car with your company logo or products displayed on it, building brand name recognition and attracting more potential consumers. The consumers go shopping, and are confronted with a myriad of brand choices. Who will they remember? You!
COMMUNITY INVOLVEMENT: Your team could go to high schools or service organizations to give talks on racing versus drugs, wearing your logo or your messages. In addition the media could be notified, and press conferences scheduled noting your team’s involvement in such projects as Ending Hunger or Mothers Against Drunk Driving. This will help in building a quality image for your company. The team could even give a percentage of prize and other funds to the community service organization of your choice! CORPORATE IN-HOUSE PROGRAMS: What if we brought your driver right to your corporate headquarters to speak with your staff and get them fired up? Imagine the excitement of having your people meet a race driver…and getting to talk personally with a man or woman who puts it all on the line for your company! Think what excitement would be generated with people seeing your race vehicle out in front of your building, with your logo and message displayed. You will find that people cannot resist looking and touching and sitting in your company’s race car. EMPLOYEE INCENTIVES: Suppose you ran a contest for safety, or production, or sales, and rewarded the winners with a weekend at one of these events? They will return to work enthused and excited—and that can translate to productivity and sales. RACING ATTIRE: Jackets, caps, T-shirts and race day uniforms for the team, all displaying your name and message. These can be used for internal promotions, giveaways, coupon offers, and more. Your driver will wear a ball cap with your logo on it for publicity stills—at many events these stills are shown as part of the TV coverage, making an effective "subliminal sell".
RACING PUBLICATIONS: The car magazines will reach about three MILLION people a year. We can inundate those books with materials on your team, and make certain through effective follow-up that your team gets seen—displaying your logo and products so that your message reaches that audience. TEAM TRANSPORTER GRAPHICS: Your team can also be a rolling billboard for your firm! RACE CAR GRAPHICS: Boldly displayed on your race car, your company or product logos will be seen by multitudes of affluent prospects.
BUMPER STICKERS: We can give these away at events, generating more public attention and providing widespread mobile advertising for your firm. PRINT AND TV AD INTEGRATION: We can help you integrate the message of a commitment to excellence and philosophy of doing things right and doing them fast, into your existing media campaigns. You will build a powerful image even faster this way. PUBLIC RELATIONS: ATTENTION BY DESIGN! We could have a professional in public relations make sure these and other promotional activities get national attention. For example, promoting your company's products with national exposure on the cover of major magazines, reaching millions of potential buyers!) CONSUMER CONTESTS: Suppose you ran a national contest with first prize to a major event like the The Indy 500? Wherever your target markets are, we can find a suitable event! You could offer hats, jackets and other wearables as prizes too—with your logo prominently displayed on them, of course! The above promotional strategies represent just a few of the dynamic actions we can design into YOUR Motorsports Marketing Project to make it successful. We welcome YOUR input, and suggest that we design the project together, in accordance with YOUR budget considerations, target markets and corporate philosophy. Tell us what you want to accomplish with your marketing goals and we can help you get there FAST with a proven Motorsports Marketing Program. For more information,
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